PURE JAGGERY

In the sun-soaked fields of Erode, Tamil Nadu, Fresh Crush weaves its sweet tale. Handpicked and nurtured by skilled farmers amidst breathtaking landscapes, our sugarcane thrives with nature's touch by the Bhavani River - bringing with it the finest nutrients from the Nilgiris.

Selecting only the finest strapping purple stalks, we ensure top-notch quality. Our commitment to nature incorporates sustainable and natural farming practices passed down through generations.

The sugarcane extract is churned into fresh Crush Cane Jaggery in a gigantic skillet giving it a distinct flavour. It's all natural and handcrafted to perfection using indigenous techniques. 

Open up and savour the story behind the sugarcane fields of Erode's villages and the unrelenting passion that goes into giving you the finest.