Everything Sugarcane

Whether it is the Cold Pressed Sugarcane juice that you find in our store or the FMCG products that finds its place in your dining table, Fresh Crush brings you a very clean line of products which are handcrafted to perfection relying entirely on the age old wisdom of our ancestors.

At Fresh Crush, we prioritize direct sourcing from farmers to eliminate middlemen, ensuring fair and timely payments. Using a cash and carry system, we guarantee farmers' financial stability. We pay farmers double the government-set FRP to uphold quality and acknowledge their crucial role in our success. Supporting farmers is integral to our ethos and the foundation of Fresh Crush's prosperity.

At Fresh Crush, FMCG stands for Farm Made Consumer Goods. We strive to be ‘Farm to Table’ in its literal sense. Our products, whether it is the Pure Cane Sugar, the Spiced Jaggery or the Pure Jaggery, are made right next to our sugarcane fields immediately after harvest. This way we ensure the best practices in making a fine product.

Our Sugarcane juice which can be found in all our stores across Tamil Nadu and Karnataka, is made from handpicked sugarcane from across the field of South India. There are a total of 116 breeds of sugarcane that grows in South India. At Fresh Crush we have shortlisted only 3 breeds which ensure our customers drink only the best Juice in terms of consistency, sweetness and the viscosity of the fluid.

All our products have a lesser shelf life compared to similar products available in the market. Why so? This is because at Fresh Crush we do not use anything to extend its natural shelf life. We would like to serve it to you just the way nature intended. 

We start where we finish and we finish where we start. Confusing ? We call it the Happy Circle of sustainability. We use every part of the sugarcane from start to finish. Let us show you our circular Sugarcane economy.